Is Luxury Make Up at Drug Store Price Possible? Say WINKY LUX!

To my dearest:

I don’t think I’ve shared a “beauty” post ever since I relaunched! So I think I really owe it to you all for being so patient with me! That’s why I decided, I must share with you all a recent awesome find of mine – Winky Lux! I’m an avid lover of many big name brand cosmetics companies, like Dior, Chanel, Lancome, etc. However, I am also really into supporting local small businesses. Being a native New Yorker myself, I love discovering brands that are local, have an interesting idea or concept behind their brand, and have good business practices. Winky Lux definitely fits the bill.

winky lux flower balm

I first fell in love with Winky Lux while browsing through instagram. I know, the amazing things you can find through social media is surreal nowadays! After going through their website and getting to know their brand, the more I fell in love with their products. And did I mention, their mascot is a poodle?! I’m a crazy cat lady, but I’m also a crazy poodle lover. My obsession with poodles know no bounds, if you’ve read my last post on 25 random facts about me, you would have already known this!

To Winky Lux, their mascot, the poodle embodies intelligence, loyalty, playfulness, beauty, and requirement for lots of grooming! Three cheers to this brand to grasping my heart. I can’t agree with it more! I just felt so much resonance with this brand, I had to try it out!

I had the opportunity to try an assortment of their products: their uni-brow pencil, diamond complexion powder, matte lip velour, flower balm, and double matte whip liquid lipstick. I am absolutely in love with all the products I tried. I’ll review a little about each product.

Unibrow winky lux

The Uni-brow pencil is in a universal shade, much like the Dior Universal Brow Styler. It’s supposed to work with 95% brow shades. It has a triangular angled tip pencil on one side, and a spoolie on the other. I found it was easy to control the way to draw and fill my brows with the triangular tip. The color was also pigmented and lasted throughout the day without reapplication. In addition, the color did match my skin tone , albeit the fact that I usually like lighter and a more caramel color for my brows. The dark tone also allowed it to double as an under eyeliner for emergency purposes if I did want to carry one item in my purse for touch ups.

The Diamond Complexion Powder I tried in Medium is finely grained, light weight, and buildable. It goes on velvety and leaves your face matte. Not to mention, it’s made with crushed diamond powder! Definitely luxe. I find it comparable to Dior’s Nude Air Powder with more building powder and at a fraction of the price.

winky lux lip velour
winky lux lip velour swatches

The Matte Lip Velour I tried was in the color Meow. It was definitely one of the more light weight matte lipsticks I have tried. It glides on smooth, the color is intense and a little goes a long way. To me it is a more purple toned kind of pink, even though they say it’s a neutral pink. I usually would go for the more pinkish reds, but having an option for this color definitely opened up my beauty world a teensy bit more!

The Flower Balm is absolutely gorgeous. It’s idea of color reaction for pH levels probably stems from Dior’s Lip Glow Color Reviver Balm. The whole flower concept probably from last year’s hit lippie by Kailijumei. The idea is not new, but repackaged into the adorable cute pill form, what’s not to love? Not to mention, the guarantee of high quality materials. It’s like if Dior and Kailijumei had a cross over. This would be the final product. High quality material in cute packaging.

winky lux matte liquid

The Double Matte Whip Liquid Lipstick in Lolli was one of the products that I didn’t think I would be quite fond of, but fell in love with. I typically don’t like these type of lipsticks, because it tends to dry too dark on my skin tone and doesn’t brighten up my complexion like most vibrant colors do. However, surprisingly, this shade worked out for me. It is comparable to Kylie Jenner’s Matte Liquid Lipstick. While Kylie’s is priced at $17 USD, Winky Lux’s is only $13 USD. I would say the shade is something between Kylie’s Posie K and Koko K. The staying power is comparable. I’ve had it stay on from 4pm for a 2 hour shoot and lasted through a dinner event, then getting home at about 11:30pm to remove it with make up remover wipes. The inner lip part does lose color during eating and drinking, but it does not flake or appear to be a big deal. It’s like a soft gradient loss of color – which can totally pass off as a make up trend. I personally love gradient lips.

winky lux matte liquid swatch

A tip I have for those who like a brighter pink would be to first stain your lips with a pink lip stain and let dry before applying the Double Matte Whip Liquid Lipstick. I found this worked better against my skin tone. I used Dior’s Lip Tattoo in Natural Pink. (And yes, by now, you all probably figured out that I’m a Dior fanatic. But that’s another story to tell for another time.)

Winky Lux Double Matte Whip Liquid Lipstick Lolli on me
ON MY LIPS: Double Matte Whip Liquid Lipstick in Lolli

A little more about Winky Lux

Winky Lux is a brand under Glow Concept and is based in Lower East Side of Manhattan in New York City. They are a line of color cosmetics made from high quality ingredients. All of their products are cruelty free, paraben free, phthalate free, non-toxic and heavily pigmented. How awesome is that? I hear women eat typically 4 pounds of lipstick during their life time. So knowing their products are made from high quality ingredients, really eases my heart during use. In addition, they don’t test on animals and they insist that their suppliers don’t either. That to me is a plus! Not to mention, all their line of products are sustainably made and they have an array of beautiful and unusual colors to stop you in your tracks!

Since they only sell online, they’re able to pass significant savings on to their customers. The result is a luxury product at a drug store price. I’m definitely a fan and can’t wait to collect more products from them. What about you? Have you tried Winky Lux in the past? Would you like to give it a try? Write back with any questions and talk to me about anything!

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Sincerely Ophelia
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*This post uses VENNDY for collaboration purposes. Products are sponsored by WINKY LUX. Opinions are unbiased and based on my own experience.*


    • July 10, 2017 / 3:24 AM

      You should definitely give their products a try. Definitely worth the hype.

  1. July 10, 2017 / 12:26 PM

    I’m sad I haven’t heard of this brand! I love drug store brands, and ones that work is even better! I will have to look for this and see how they work for me!

    • July 10, 2017 / 11:39 PM

      Now you have 😀 What’s awesome is that its high quality for just the price of drug store brands! Just what every gal is looking for!

  2. July 10, 2017 / 2:18 PM

    Never heard of this brand before. I love the packaging! It is so unique

  3. July 10, 2017 / 3:11 PM

    I also love to find local brands – no matter where I am or where I travel to. The “problem” then is: how do I get that stuff at home too!

    • July 10, 2017 / 11:31 PM

      Well you’re in luck. This brand ships internationally! 😀

  4. Amber
    July 10, 2017 / 4:27 PM

    I’m impressed just by the packaging alone! I would certainly try this out. The shades are pretty.

    • July 10, 2017 / 11:32 PM

      Yes! They’re pretty awesome. Their ig is so pretty too!

  5. July 10, 2017 / 4:46 PM

    Why have I never heard of them before?!? These products look amazing and I can DEFINITELY appreciate those prices!

  6. July 10, 2017 / 5:31 PM

    I had not heard of Winky Lux before reading your post. I love finding great products at affordable prices!

    • July 10, 2017 / 11:34 PM

      Yes, the high quality ingredients are awesome at the price point!

  7. July 10, 2017 / 5:38 PM

    The packaging is really gorgeous! I have to say that the poppy shade is really glamorous and just the right shade!

    • July 10, 2017 / 11:35 PM

      Yes! I love poppy as well! I’m usually into those colors!

  8. Lynn White
    July 10, 2017 / 6:16 PM

    Such cute lipstick tubes! I’ve never heard of this brand. Will have to give it a try. I like the brown shades.

  9. July 10, 2017 / 8:41 PM

    This is my first time hearing of the brand but I love the look of the lippies, especially the shortcake, cookie and latte shade. Some beautiful swatches and the packaging is lush too x

    • July 10, 2017 / 11:36 PM

      They’re definitely gorgeous! I’d love myself more colors!

  10. July 10, 2017 / 9:54 PM

    The colors are warm and beautiful, seems like there is a shade for all skin colors! The packaging is so cute, I would love to try this brand.

  11. Claudia Krusch
    July 10, 2017 / 10:10 PM

    I have been wanting to try the Flower Balm. These all look like great products. I like the color swatches on the different skin tones.

    • July 10, 2017 / 11:37 PM

      Yes! You should definitely try the flower balm. Super cute packaging.

  12. Elizabeth O
    July 11, 2017 / 4:35 AM

    I’m a lipstick person and so knowing that a product is made with safe and natural ingredients makes me happy. I live in NY so I will look out for their product line and try a lip color. Neat packaging too.

  13. July 11, 2017 / 6:59 AM

    I am so bad, I have actually never heard of it. I love the branding and design though, really funky! My new years resolution was to wear lipstick every day so I think I need to stock up with some!

  14. July 11, 2017 / 11:20 AM

    This makeup sounds amazing! I want that eyebrow pencil <3 Also – ALL my favourite products I find on Instagram haha!

  15. Lisa
    July 11, 2017 / 11:31 AM

    love the design of the bottle!

  16. Autum
    July 11, 2017 / 11:31 AM

    I’ve never heard of them I def have to give them a try. I love how their makeup looks good on all shades this excites me on so many levels. Thank you for sharing.

  17. July 11, 2017 / 12:05 PM

    The packaging of the winky lux is so cute and pretty and I don’t know how I’ve not heard about it before. Really beautiful.

  18. July 11, 2017 / 12:55 PM

    THAT PACKAGING IS BEAUTIFUL! Absolutely obsessed. Does this ship to Canada?

    Brittany x

  19. My Feet Will Lead Me
    July 11, 2017 / 1:47 PM

    Definitely never tried this brand, but the name and the mascot have me sold! How could I not want pink packaging and a poodle for a mascot?! So cute.

  20. July 11, 2017 / 4:26 PM

    I’ve never heard before about this brand but looks like good quality product

  21. Rosey
    July 12, 2017 / 8:59 AM

    I like how you showcase the colors on different skin tones. That is very helpful!

  22. July 12, 2017 / 9:24 AM

    I need the lipstick shortcake in my life! I have never heard of this brand before.

  23. katepierce10
    July 12, 2017 / 2:00 PM

    fun color names!

  24. July 12, 2017 / 2:43 PM

    I personally don’t consider myself a makeup geek. My face is hardly never painted. But I adore women who can do it! The design of those products are incredible amazing and unique, very interesting! 😀

  25. July 12, 2017 / 3:25 PM

    Luxury makeup at a drugstore price? I’m definitely in! Never heard of this brand before, but can’t wait to give it a try. Thanks for sharing your Winky Lux experience! Excited to order a few products.

  26. July 12, 2017 / 4:03 PM

    I totally need to try this brand! The packaging is cute and the product quality looks great!

  27. maryosadolor
    July 12, 2017 / 8:03 PM

    The brand is new to me, but i like how exquisite it looks. They lipsticks look highly pigmented. Will be interested in trying them out. Thanks

  28. July 13, 2017 / 1:12 AM

    I got a winky lux lipstick in a popsugar box and have been obsessed ever since. They’re so pretty and love the shades.

  29. Chastity
    July 13, 2017 / 4:35 AM

    Thanks for sharing, this brand seems worth checking out. Love their packaging and I am here for all beauty brands 💄

  30. Juanita
    July 15, 2017 / 3:07 PM

    So cool I will love to use them thank you for all the info 💙

  31. July 23, 2017 / 2:23 PM

    For sure I think it’s possible! And these products do look lovely 🙂

    xx, rebecca

  32. July 24, 2017 / 6:26 AM

    Cookie and Angel food are gorrrrgeeeeous!!! Great review and comparison, I might check them out if they easily ship to where I am located!

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