To my dearest:
Did that video sweep you off your feet or what? It’s like I’m taken to some magical garden of Eden or something! Yes! I’m back today to talk about the latest designer collaboration I’ve been swooning over – Erdem x H&M. It’s release date is November 2nd and I can not sit still waiting! I’ve been eyeing this collaboration ever since the news came out and was looking all over for the full look book for a while. Thankfully, the look book finally came out last week! And boy, am I psyched! I haven’t been this excited over a something like this for a while!
If you know H&M, they do at least one designer collaboration per year. The pattern first started in 2004 with Karl Lagerfeld. Other notable collaborations to name a few, were with Jimmy Choo (2009), Lanvin (2010), Versace (2011), Marni (2012), Isabel Marant (2013), Alexander Wang (2014) and Balmain (2015). I’ve always been interested in these collaborations because I value each designer’s aesthetic and ideas and love being able to purchase a piece at an affordable price. Usually, pieces don’t go for more than $200 and maybe $300 tops.
Let’s look at Erdem, shall we? If you have never heard of Erdem, I’m not surprised. It’s not relatively popular in the United States, but I’m sure once you’ve seen the designs, you’ll fall in love. If you didn’t know – Erdem is a label by Erdem Moralioglu, a Canadian Turkish fashion designer.
Erdem’s forte is definitely in his usage of prints and patterns. He’s especially gifted in creating beautiful floral prints. This collaboration came at the perfect time this Fall, because the trend this season is florals in F/W 2017. I can’t imagine how beautiful these statement pieces will be when they’re added to my wardrobe!
Let’s take a glimpse at their look book!
The pieces are all very detailed and all the prints are spectacular. The vibes are overall a bit gothic and victorian style, but it contains modern designs! I love the little modern cut-out on one of the dresses and just the little ribbon detailing all over the place. This is also the first time Erdem released men’s fashion!
The collection is definitely making my anticipation go wild. I love each and every piece and wish I could just own the whole collection! Be still my heart! I can only pick and choose pieces, but their collection is so abundant and besides clothing, I’m in love with the accessories, shoes, and handbag as well! It seems my wallet will be bleeding! Just look at all the accent detailing on these pieces!
I’m definitely going to go for a couple of these accessories! It may be tough to get everything, because the fight for these limited edition collaborations are always fierce! So I’ll pick and choose whatever I can get. Below, I’ve compiled a few of the clothing pieces that are calling my heart.
These are my TOP 5 choices of apparel so far that I can’t take my eyes off of. It’s true, most of these pieces are not classics, but rather statements. However, I believe I have space in my wardrobe to store these pieces of art work. In my eyes, they’re true art pieces. I adore each and every one of them.
How about you? What do you think of this latest designer collaboration? Are you for the prints and designs? Write back and let me know!
PS: You can VIEW FULL COLLECTION HERE and how they look styled on different celebrities!