TALK | Designer Collaboration: Erdem x H&M

To my dearest:

Did that video sweep you off your feet or what? It’s like I’m taken to some magical garden of Eden or something! Yes! I’m back today to talk about the latest designer collaboration I’ve been swooning over – Erdem x H&M. It’s release date is November 2nd and I can not sit still waiting! I’ve been eyeing this collaboration ever since the news came out and was looking all over for the full look book for a while. Thankfully, the look book finally came out last week! And boy, am I psyched! I haven’t been this excited over a something like this for a while!

If you know H&M, they do at least one designer collaboration per year. The pattern first started in 2004 with Karl Lagerfeld. Other notable collaborations to name a few, were with Jimmy Choo (2009), Lanvin (2010), Versace (2011), Marni (2012), Isabel Marant (2013), Alexander Wang (2014) and Balmain (2015). I’ve always been interested in these collaborations because I value each designer’s aesthetic and ideas and love being able to purchase a piece at an affordable price. Usually, pieces don’t go for more than $200 and maybe $300 tops.

Let’s look at Erdem, shall we? If you have never heard of Erdem, I’m not surprised. It’s not relatively popular in the United States, but I’m sure once you’ve seen the designs, you’ll fall in love. If you didn’t know – Erdem is a label by Erdem Moralioglu, a Canadian Turkish fashion designer.

Erdem’s forte is definitely in his usage of prints and patterns. He’s especially gifted in creating beautiful floral prints. This collaboration came at the perfect time this Fall, because the trend this season is florals in F/W 2017. I can’t imagine how beautiful these statement pieces will be when they’re added to my wardrobe!

Let’s take a glimpse at their look book!

erdemxhm floral dresserdemxhm floral print blouseerdemxhm dresseserdemxhm female coatserdemxhm victorian blouseerdemxhm male
The pieces are all very detailed and all the prints are spectacular. The vibes are overall a bit gothic and victorian style, but it contains modern designs! I love the little modern cut-out on one of the dresses and just the little ribbon detailing all over the place. This is also the first time Erdem released men’s fashion!

The collection is definitely making my anticipation go wild. I love each and every piece and wish I could just own the whole collection! Be still my heart! I can only pick and choose pieces, but their collection is so abundant and besides clothing, I’m in love with the accessories, shoes, and handbag as well! It seems my wallet will be bleeding! Just look at all the accent detailing on these pieces!

erdemxhmpiece shoes
erdemxhmpiece handbagerdemxhm accessorieserdemxhm floral print stockingserdemxhm scarfI’m definitely going to go for a couple of these accessories! It may be tough to get everything, because the fight for these limited edition collaborations are always fierce! So I’ll pick and choose whatever I can get. Below, I’ve compiled a few of the clothing pieces that are calling my heart.

erdemxhm floral dresserdemxhm floral print cut out dresserdemxhm maxi dresserdemxhm leopard print coaterdemxhm floral print jacket

These are my TOP 5 choices of apparel so far that I can’t take my eyes off of. It’s true, most of these pieces are not classics, but rather statements. However, I believe I have space in my wardrobe to store these pieces of art work. In my eyes, they’re true art pieces. I adore each and every one of them.

How about you? What do you think of this latest designer collaboration? Are you for the prints and designs? Write back and let me know!

PS: You can VIEW FULL COLLECTION HERE and how they look styled on different celebrities!

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Sincerely Ophelia
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  1. October 19, 2017 / 9:51 AM

    Oh my . The jewelry is just beautiful

  2. annasmart2012
    October 19, 2017 / 12:16 PM

    I agree these pieces are way more than just clothes. Definitely a piece of art. So amazing.

  3. thetennisfoodie
    October 19, 2017 / 12:32 PM

    I love that trench coat for men. I also like on how they used the laces. It looks classic yet chic.

  4. Corinne and Kirsty
    October 19, 2017 / 2:58 PM

    I have heard of the collaboration! the collection looks amazing! the pieces are so pretty and elegant!

  5. Aditi Oberoi Malhotra
    October 19, 2017 / 7:29 PM

    Stunning pieces! All of them are so beautiful.
    Adi xx

  6. Amber
    October 19, 2017 / 8:24 PM

    Oh wow, these are such gorgeous clothes! I adore all the colors. I just love H&M.

  7. October 19, 2017 / 8:54 PM

    I’m so excited for this !!! I already got my eye on some of them… obviously lol!!!! I’m curious which is ur fave

  8. Claudia Krusch
    October 19, 2017 / 9:53 PM

    These are fantastic photos. I would love to wear the floral coat this fall. There are a few pieces here i would love.

  9. Megan
    October 20, 2017 / 12:05 PM

    I’m not usually drawn to floral prints but I actually really like these. It is the perfect balance between under/overstated. Cant wait to see more!

  10. October 20, 2017 / 1:01 PM

    I would really love to see this style become popular. It has such a wonderful Gothic touch.

  11. October 20, 2017 / 2:02 PM

    Omg I love this post. I’ve never heard of it just like you said, but I love how you put video in here, beautiful outfits.

  12. October 21, 2017 / 1:25 AM

    I love that first dress. I also admire the concept of the photoshoot, so vintage and eerie.

  13. October 21, 2017 / 5:57 AM

    that collection is so pretty!

    xoxo ally
    [ ]

  14. October 21, 2017 / 9:46 AM

    I think the latest designer collaboration is pretty interesting. I’ve always been a fan of prints and love the pieces.

  15. October 21, 2017 / 7:30 PM

    Some of those pieces of jewellery are very pretty. I would like to see some of those dresses on a woman with some curves. Just to see what it would look like on a regular size lady.

  16. October 21, 2017 / 9:55 PM

    For some reason I’ve never heard of Erdem but from what I see here they have pretty pieces. I’ll have to check them out

  17. October 22, 2017 / 2:28 AM

    I like the collection, honestly a lot! I’m not rally sure if I’ll go ahead to buy them tho. I noticed that these collaborations between brands and H&M take a lot of hype untile the launch of the collection, then a week later no one is interested anymore and even the items look incredibly old and dated. But still, this collection is beautiful, and totally my style! xx

  18. October 22, 2017 / 7:40 AM

    Everything is really on point!! Beautiful collection

  19. October 22, 2017 / 11:27 AM

    They definitely have some cool modest pieces with some interesting lace designs. I’ll have to show these to my daughter and see what she thinks.

  20. October 22, 2017 / 3:39 PM

    Thanks for educating us on Erdem, I’ve heard the name but knew nothing about it. Is it often that you can only get pieces from these H&M collabs if you stand in line the day of the launch?


  21. taylermorrell
    October 22, 2017 / 3:47 PM

    I’m not necessarily a fashion fan, nor do I follow the trends. But, I do find it interesting when different fashion styles or periods start to fuse.

  22. October 23, 2017 / 8:42 AM

    I love when H&M does this high fashion brand collaborations. This Erdem x H&M collection is proving florals aren’t going anywhere this fall.

  23. Mai Pham
    October 23, 2017 / 12:12 PM

    I love this collection. All the dresses look so fancy and I was amazed at a combination of Erdem x H&M. Thanks for your post!

  24. October 23, 2017 / 7:41 PM

    Some of these pieces are really something. Loved the teaser also.

  25. Fiona Mai
    October 23, 2017 / 10:20 PM

    I didn’t know about Erdem before but this collection looks truly stunning. I love the detailed flowery patterns on the dresses. Very elegant and stylish as well.

  26. October 23, 2017 / 11:23 PM

    These are gorgeous pieces! I love that they have a vintage touch to them 🙂

    Jessica |

  27. October 24, 2017 / 11:40 AM

    These outfits are amazing and this would be by far my favourite collection. Hands down!

  28. October 24, 2017 / 3:11 PM

    Man these clothes! Can’t wait for them to land in South Africa 🙂

  29. October 24, 2017 / 6:41 PM

    Oh I love these looks. My favorite has to be the black with white flowers dress and scarf. I will have to look for them in my size.

  30. October 24, 2017 / 8:41 PM

    What a beautiful collection! I love the colors and patterns. The photo shoot is really cool too! 🙂

  31. Via Bella
    October 25, 2017 / 9:09 AM

    Wow! Those prints are so vibrant and stunning. It kind of takes you back, doesn’t it? I love the artistic way of showing them off too!

  32. Brandi
    October 25, 2017 / 1:17 PM

    Beautiful! Thinking of them as art definitely makes if feel like you are investing in yourself 🙂

  33. TColeman
    October 28, 2017 / 4:28 PM

    All of these looks are so beautiful! I would love to have some of these in my closet.

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