To my dearest:
This week I am doing all dedication posts, back to my dear readers! Which is YOU! Yes! Last post was for Kate, and this post, is a question from another reader – Ankana, who was wondering how H&M’s quality is – as of lately. I’ve responded to her personally and I feel this is indeed a good question to many fashion lovers out there! So behold, a review of H&M for all of your dears out there – Male and Female Fashionistas or every day shoppers!
Let’s talk H&M. I dug up a bit of their history as research. H&M was first opened by Erling Persson in 1947 under the name Hennes – the word is Swedish for Hers and it only sold women’s clothes. Twenty years later, Erling then acquired Mauritz Widforss – a brand for mens clothing and hunting equipment, and that’s how H&M was born to suit both male and female customers.
H&M’s mission statement is, “to offer their customers fashion and quality at the best price.”
And just how well are they doing this? H&M is definitely a fast fashion brand – offering the latest styles and trends at a low cost. But also understand that, fast fashion also means fast turn over rate in terms of wear ability. The most important concern to any piece you own, should be “cost per wear”. Meaning – the more uses you get out of it, the more it’s worth. So let’s go on to look at pricing.
The price for their apparel ranges from $20 to a $300 mark. If things on sale, you can get something for as low as $5. The price range varies so much, because of it’s diverse quality and design. For example, a basic cardigan would cost around $20, where as one with embellishments and design can easily go up to the $50 mark. This is the same, for many other fast fashion brands as price varies from design. You can expect better quality pieces to cost more as well. I especially love how they do collaboration project with big designer brands, such as Versace as well.
With H&M, I do hold a certain level of trust with the quality of their apparel. Their standards are usually quite well kept. I have yet to be disappointed with their quality at the price point. I also find their material to be comfortable and looks good for the price point – meaning it definitely does not look cheap. I have had H&M pieces for years and it is still wearable.
Overall, I think the cost per wear for H&M’s quality is worth it. I would rate it’s quality as comparable to ZARA, but at a friendlier price point. It also almost always allows their customers to catch up with the latest trends. I love how diverse their styles are also! And how they carry everything – from apparel, accessories, shoes, make up, and on. They also have different price ranges for different intended customers, with their other lines COS and & OTHER STORIES. It’s kind of like the Banana Republic, Gap, Old Navy kind of thing.
In terms of sizing for petites. I find that in recent years, their sizes do run smaller than they used to. I have had friends complain that their usual sizes don’t fit them anymore. I find that to be true in this matter. I can range from a size 2 to a size 6 depending on the material and fit of the design. In the past, I was a solid 2. I’ve also had mishaps ordering online from them recently. I ordered a size 4 to be safe, but it ended up still being too tight, and I had to exchange for a size 6.
With their current sizing, I would definitely say, if you’re shopping online, you should order more sizes to try on, then returning to the ones that do not fit. If you’re trying on clothes in store, do a good eyeball estimate of the article of clothing and bring it to try on in the fitting room.
Well, that was a lengthy blog post. Hope it was informative and not too boring! If you have any other questions and concerns about H&M do write back and let me know! I’ll be sure to answer any questions! If you have any other requests for blog posts, feel free to leave a comment and I’ll try my best to write one up for you all! Have a wonderful weekend!
For reference, I am 5 feet 2 inches. I typically wear XS/S or 0-4 for apparel and 6.5-7.5 for shoes.
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